SEO copywriting methods are writing for the search engines, nothing more. In other words, you’re writing for the web while keeping your prospects and search engines in mind at all times. What you’re doing is creating content for a site that makes sense to readers and also acts to raise your search engine rankings. This is not to be confused with keyword stuffing. You can’t just take the copy from your site and then throw in a bunch of keywords wherever you want. The main concept of SEO copywriting is that today’s search engines rank pages higher that have original content and that are also updated on a regular basis. If you wish to achieve both of these targets, you must employ SEO copywriting methods. This article will be exploring various methods to get the most out of your website and get targeted traffic from the search engines with the right content.
One of the most ignored elements of SEO copywriting is the use of hyperlinks, both external and internal. Internal hyperlinks are links to other pages of your site that are relevant to the content you’re writing. This will not only make navigation easier, but it will cause people to spend more time on your site. You’ll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. Also, don’t forget about the ALT Tags. Coming to the external hyperlinks, when you incorporate links to any external resource, it will help in two different ways. First of all they help give you validation from a third party within your expertise, and secondly they offer the opportunity to join the affiliate program of that resource, or you can go for reciprocal linking. It doesn’t matter if you use internal or external links, as long as they are in sync with the content on your site, the search engines will always reward you. When you’re writing the title, make sure you use the h1 tag since Google really values it. However, make sure you use the same words in the text as are present in the title. Even though most people ignore it, h1 tag is one of the most important SEO tips that can quickly boost your rankings. Plus, you’ll want to include the h2 tag for all sub headings.
Images are usually described with captions which are ignored by readers. Remember that Google understands both images and their uses.
Thus, it’s vital that you include captions that start out with the terms you are targeting as it will help Google get an idea of your desired outcome.
With that we come to a conclusion that, SEO copywriting has many benefits but it has to be done the right way, or else you’ll end up getting banned by the search engines.